Gualdron, CarlosBohorquez, JosePerez, Kendra2021-08-172022-02-222021-08-172022-02-222021-07978-958-52071-8-92414-6390http://laccei.org/LACCEI2021-VirtualEdition/meta/FP274.htmlhttp://dx.doi.org/10.18687/LACCEI2021.1.1.274https://axces.info/handle/10.18687/20210101_274This article presents a proposal for the competitive advantage and strategic plan to boost the growth of the micro-enterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as non-participating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information.EnglishLACCEI Licensehttps://laccei.org/blog/copyright-laccei-papers/Competitive AdvantageBusiness ModelStrategic ManagementstrategyGrowthInnovationArticle