| dc.contributor.author | Gualdron, Carlos | |
| dc.contributor.author | Bohorquez, Jose | |
| dc.contributor.author | Perez, Kendra | |
| dc.date.accessioned | 2021-08-17T03:07:59Z | |
| dc.date.accessioned | 2022-02-22T12:15:28Z | |
| dc.date.available | 2021-08-17T03:07:59Z | |
| dc.date.available | 2022-02-22T12:15:28Z | |
| dc.date.issued | 2021-07 | |
| dc.identifier.isbn | 978-958-52071-8-9 | |
| dc.identifier.issn | 2414-6390 | |
| dc.identifier.other | http://laccei.org/LACCEI2021-VirtualEdition/meta/FP274.html | |
| dc.identifier.uri | http://dx.doi.org/10.18687/LACCEI2021.1.1.274 | |
| dc.identifier.uri | http://axces.info/handle/10.18687/20210101_274 | |
| dc.description.abstract | This article presents a proposal for the competitive advantage and strategic plan to boost the growth of the micro-enterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as non-participating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information. | en_US |
| dc.language.iso | English | en_US |
| dc.publisher | LACCEI Inc. | en_US |
| dc.rights | LACCEI License | |
| dc.rights.uri | https://laccei.org/blog/copyright-laccei-papers/ | |
| dc.subject | Competitive Advantage | en_US |
| dc.subject | Business Model | en_US |
| dc.subject | Strategic Management | en_US |
| dc.subject | strategy | en_US |
| dc.subject | Growth | en_US |
| dc.subject | Innovation | en_US |
| dc.title | Design of The Competitive Advantage & Strategic Plan for the Microenterprise Chepas Franciscanas in Bolivar-Colombia | |
| dc.type | Article | en_US |
| dc.description.country | Colombia | en |
| dc.description.institution | UNIVERSIDAD TECNOLOGICA DE BOLIVAR | en |
| dc.description.track | Entrepreneurship and Innovation | en |
| dc.journal.referato | peerReview | |
