Design of The Competitive Advantage & Strategic Plan for the Microenterprise Chepas Franciscanas in Bolivar-Colombia
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Date
2021-07
Authors
Gualdron, Carlos
Bohorquez, Jose
Perez, Kendra
Journal Title
Journal ISSN
Volume Title
Publisher
LACCEI Inc.
Abstract
This article presents a proposal for the competitive advantage and strategic plan to boost the growth of the micro-enterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as non-participating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information.
Description
Keywords
Competitive Advantage, Business Model, Strategic Management, strategy, Growth, Innovation